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Australia’s new car market has set another record month in March 2024 with the result cementing a new all-time benchmark for the first quarter of a calendar year.
Toyota finished up as March’s best selling brand while the Ford Ranger remained the best-selling nameplate.
March 2024 saw 109,647 new vehicle registrations, a jump of 12.7 per cent – 12,396 sales – compared to March 2023 when 97,251 vehicles were sold.
March’s record combined with January and February results sees a benchmark first quarter for new vehicle sales of 304,452 – an increase of 13.2 per cent over Q1 2023.
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Almost every segment increases year-on-year in March, with the total passenger vehicle market up 426 units (2.5 per cent) led by a 20.7 per cent rise (11,105) in SUV sales.
The Light Commercial market – in the wake of controversial emissions laws from the Federal Government – increased 4.8 per cent (1049 vehicles) while the heavy market was the only area of decline, with a 4.1 per cent drop representing 187 vehicles.
Electric car sales cracked 10,000 units for the first time led by the Tesla Model Y.
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Australia’s top 10 cars for March 2024
The Ford Ranger continued its reign at the top of the sales charts with 5661 sales, which is up 1153 units year-on-year (+25.6 per cent).
The Toyota RAV4 took the runner-up spot with 5070 sales – up from 1778 in March 2023 to post a 185.2 per cent increase, the greatest for the month.
The Tesla Model Y was the most popular electric vehicle and third overall with 4379 sales – more than double its March 2023 result of 1938 sales (+126 per cent).
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The Ford Ranger’s arch rival, the Toyota HiLux, held the number one spot 12 months ago but fell to fourth in March 2024 with 3995 sales, a drop of 12.8 per cent on its March 2023 result.
It was one of only two cars to decline year-on-year, the other being the Isuzu D-Max with its 2465 sales less than the 2789 sold last March. The D-Max was beaten to fifth place by the Mitsubishi Outlander (2764).
Seventh was the Ford Everest (2264) ahead of the Nissan X-Trail (2161), Toyota LandCruiser (2159) and Mazda CX-5 to complete the 10-best sellers.
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Australia’s top 10 car brands for March 2024
Toyota was the best-selling brand with 18,961 sales for the month and a staggering 18.5 per cent total market share, up 37.4 per cent year-on-year and well ahead of Ford in second place.
Ford’s 8776 sales for March – with the Ford Ranger making up 5661 of that figure – was enough to take second position for the month ahead of Mazda which recorded 8246 sales (down 6.1 per cent over March 2023).
Despite being the only top 10 car maker to post a fall in sales year-to-date, Mazda is still ahead of Ford for the year so far, maintaining second place overall with 23,761 sales to Ford’s 22,657 (+18.5 per cent).
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Mitsubishi was fourth – replicating the top four order from last month – with 7866 sales (+21.3 per cent), with Kia (7070, +2.8 per cent) pushing Tesla to sixth (6017, +22.9 per cent) and Hyundai to seventh (5985, +23.5 per cent).
Nissan (4976, +69.6 per cent), Isuzu (4351,+23.5 per cent) and MG (3948. +0.4 per cent) filled out the top 10 for March.
New South Wales registered the most vehicles with 33,808 sales, ahead of Victoria and Queensland with 30,099 and 23,550 sales, respectively.
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Western Australia (11,074), South Australia (6992), Tasmania (1610), the ACT (1584), and the Northern Territory (930) followed.
“This is a terrific result for the sector however, all car brands are well aware that these results cannot be taken for granted,” said FCAI (Federal Chamber of Automotive Industries ) Chief Executive, Tony Weber.
“We need to factor in the ongoing cost of living pressures and the challenges for industry and consumers that will emerge with the introduction of the New Vehicle Efficiency Standard (NVES) in less than nine months.”
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Tesla will not be accounted for from July 2024 given the brand’s decision to quit the Federal Chamber of Automotive Industries (FCAI) following the organisations stance on the Australian federal governments emissions laws.
Sales of battery electric vehicles increased 46.4 per cent year-on-year to 10,464 sales (up from 6612 in March 2023) led by the Tesla Model Y to make up 9.6 per cent of all sales. That’s up from the 7.2 per cent share for the full 2023 calendar year and 6.5 per cent at the end of March 2023.
Non-plug-in hybrid sales were up 118.6 per cent year-on-year to 13,935 with plug-in hybrid sales increasing to 1412 from 569.
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🥇 Australia’s top 10 cars for March 2024
Ups and downs 🔼 🔽
| Rank | Model | Sales 2024 | Sales 2023 | % diff |
|---|---|---|---|---|
| 1 | Ford Ranger | 5661 | 4508 | 25.6% |
| 2 | Toyota RAV4 | 5070 | 1778 | 185.2% |
| 3 | Tesla Model Y | 4379 | 1938 | 126.0% |
| 4 | Toyota HiLux | 3995 | 4583 | -12.8% |
| 5 | Mitsubishi Outlander | 2764 | 2169 | 27.4% |
| 6 | Isuzu Ute D-Max | 2465 | 2789 | -11.6% |
| 7 | Ford Everest | 2264 | 985 | 129.8% |
| 8 | Nissan X-Trail | 2161 | 963 | 124.4% |
| 9 | Toyota Landcruiser | 2159 | 1683 | 28.3% |
| 10 | Mazda CX-5 | 2134 | 1917 | 11.3% |
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🥇 Australia’s top 10 car brands for March 2024 (YTD)
Ups and downs 🔼 🔽
| Rank | Make | Mar-24 | Mar-23 | % diff |
|---|---|---|---|---|
| 1 | Toyota | 56,238 | 40,918 | 37% |
| 2 | Mazda | 23,761 | 25,317 | -6% |
| 3 | Ford | 22,675 | 19,131 | 19% |
| 4 | Mitsubishi | 20,188 | 16,639 | 21% |
| 5 | Kia | 18,918 | 18,409 | 3% |
| 6 | Hyundai | 17,850 | 16,682 | 7% |
| 7 | Nissan | 14,293 | 8,425 | 70% |
| 8 | Isuzu Ute | 12,801 | 10,361 | 24% |
| 9 | Tesla | 12,789 | 10,407 | 23% |
| 10 | MG | 12,429 | 12,385 | 0% |
In charts 📊
March 2024 – Top 20 models
March 2024 – Top 10 brands
March 2024 – Overall segment sales
March 2024 – Category sales
March 2024 – Sales map
March 2024 – Buyer type
March 2024 - Sales race
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