4X4 VFACTS April: Ranger leads HiLux again, but Toyota still won the April sales race

The Toyota RAV4 topped sales last month for the first time since 2020 – but the new Ford Ranger was the best-selling ute again, with 5569 total sales for the month (5089 4X4, 480 4X2).

The Toyota HiLux followed with 4693 sales (4029 4X4, 664 4X2), placing it nearly 1000 units behind Ford’s ute for April.

The gap is much bigger from the year-to-date view: Ford has racked up 21,330 Ranger sales (19,329 going to 4X4), while the HiLux sits on 17,193 (14,949 4X4). The next-gen HiLux can’t come soon enough.

Following those two perennial top-steppers is that other market favourite, the Isuzu D-Max, with 2380 sales in April (1788 4X4) marking a small increase over its April 2023 result of 1802.

Year-to-date the D-Max looks healthier with 10,327 sales against 8372 for the same period in 2023 – and its recent facelift should help to grow that further.

The Mitsubishi Triton finished fourth for the month, with 1287 sales (1082 4X4).

Mitsubishi has confirmed some of those will be previous-gen bodies, and the brand intends to continue selling the older model in cab-chassis and club-cab form until those variants in the new range are ready to roll.

The D-Max’s platform twin, Mazda’s BT-50, rounded out the top five with 1137 sales for April – a moderate fall compared to its April 2023 result of 1336 sales. Year to date, the BT-50 is sitting on 5081 sales, compared to 5257 for the same period last year.

Total ute sales in April came to 19,376 (16,198 4X4) against 15,085 for the same period in 2023, revealing that the market for utes is showing no signs of slowing down.