Subaru WRX sets sales record

THE 2014 Subaru WRX has launched quickly off the line, selling a record 500 units in April, plus an additional 141 units of the high-performance STI model.

Surprisingly, more than 50 per cent of buyers have opted for the WRX with an automatic transmission.

Traditionally, the WRX is equipped with a manual gearbox, but the latest ‘Rex’ is the first to be offered with an auto – in this case the continuously variable transmission (CVT) used in the Subaru Forester XT.

Subaru Australia spokesman Jeremy Kazanis said that having an automatic option for the first time has had a positive effect on sales.

“The additional transmission has opened the WRX up to a different market which maybe wouldn’t have considered it before, so it’s been very successful,” he said.

“From an STI perspective, the big price drop – over $10,000 – had opened up an opportunity to attract performance car purists.”

The price of the WRX also dropped, by $1000, when launched in late March.

The best previous sales month for the rally-bred performance sedan was 469 units by the first-generation model in its launch year of 1999.

Kazanis said the biggest factor in maintaining sales momentum will be stock levels, but “things are very positive here at the moment”.

Sign up here to receive the latest round-up of Wheels news, reviews and video highlights straight to your inbox each week.