MINI has a problem. It’s a problem Porsche faced and overcame, and now Mini is beginning to do the same. If survival depends on diversity beyond historical constraints – and no brand of decent size can survive on a single model – then how do you diversify when history limits you?
The constraints on this iconic British brand are even stronger than those broken by Porsche. Mini, by its very definition, can only produce small cars; the smaller the better. Cars like the Countryman, and now the Paceman, push the boundaries of what can acceptably be called a Mini.