Constrained by a limited engine range and uncompetitive prices, Jaguar’s new-generation XJ has struggled to gain traction against top-tier rivals like the Mercedes S-Class, BMW 7 Series, Audi A8 and Porsche Panamera. Starting now, Jaguar intends to broaden the choice with an all-new supercharged V6 that’s so good it replaces the previous normally aspirated V8. At the same time, by reducing and simplifying prices, Jag hopes to expand the XJ’s appeal at the entry level.
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