Geneva has held star show status since its inception in 1905.
From the early Pininfarina Ferrari and Alfa Romeo prototypes, to production motor cars, all were welcome in the neutral Swiss city.
Itself a hub of design and influence, Geneva is the first major European show of the year. In its 79th year, the world is watching.
Who do you think deserves to win the 2017 COTY title? Cast your vote for a chance to win $1,000.
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