BMW defends premium price of M2 coupe

BMW defends premium price of M2 coupe

THE invigorating BMW M2 might look like a tempting proposition for people who pine for an M3 or M4 but can’t afford one. 

But its $89,900 Pure-spec, manual-gearbox, entry point, and more realistic $98,900 paddle-shift price, do not stack up so well against its direct competitors. 

Audi’s RS3 (pictured below) is a much cheaper proposition at $78,900 and it matches exactly the BMW M2’s 4.3-second 0 to 100km/h time. It also offers four doors and far more usable rear-seat space.

Audi -RS-driving -cornerThe Mercedes-AMG A45 (pictured below) is another obvious rival, at an even cheaper $77,900, and pips both the Audi and the BMW by 0.1 second in the bragging-rights sprint. It also comes with four-door practicality and superior fuel economy to the M2 (6.9 litres per 100km vs 8.5 litres per 100km).

BMW spokeswoman Lenore Taylor argues that neither of these cars is a genuine competitor for the new M2 – because they are hatches, offer smaller and allegedly less exciting engines, and lack rear-wheel-drive purity.

Mercedes -AMG-A45-driving -cornerThe company would prefer you compare the new baby M car - the cheapest performance model BMW has ever offered - to the more visually similar CLA45, which starts at $88,400 with a seven-speed sequential gearbox.

“You have to remember that a coupe is always seen as more premium and that the M2 has a six-cylinder engine against the four-cylinder offerings in those cars,” Fletcher says.

“You’re also talking about a vehicle that features a lot of technology from the M3 and M4, which sit in a different category, so we think that the price is very reasonable.”

BMW-M2-Coupe -rearFletcher added that BMW’s Australian dealer network has had so many pre-orders and so much interest in the M2 that the company will struggle to deal with demand. It had already asked its Munich masters for more cars.

“Our customers are telling us that we’ve got the spec level and the price right,” she said.

Whether the M2 can match its German rivals on the road is something Wheels will endeavour to find out as soon as possible. The M2 goes on sale locally in April.

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  • the comparisons to the hot hatches do not make sense. To compare a coupe that has six cylinders , available in Manual in the $100K range would be a Porsche Cayman. Granted the Cayman will be about $10-$20,000 more depending on spec. That I would love to see.
  • The merc and the Audi are not only hatches but they are also 4 cylinder turbo cars only. The m2 is a 6 turbo just like a 911 or M3. The BMW therefore properly lies in positioning terms between the m235i (which really was intended to compete with the merc and Audi) and m3.
  • The title for this article could have read' MB and Audi defend their inability to offer a performance 'coupe' to match the M2.'
  • stupid amount of money. A lot of fun can be had in cars 1/4th that price.
  • The A45 and RS3 aren't really competitors. They are tarted up shopping trolleys. The M2 is a track focused RWD coupe. Only MB & Audi think they are rivals.
  • you might say it's "direct" competitors, but you're comparing apples to kiwi fruit... The M2 isn't a "hot hatch" and it's certainly not the toy all wheel drive rocket machines. The car is a fully fledged rear wheel drive track car which would destroy both the audi and amg respectively on any track and on any course. It's also a coupe?
  • £44,070 BMW M2 in the UK, the Audi RS3 is from £40,795, A45 £39,995. So there is a bigger gap here than the UK but you'd have to check specs to see if there's anything else differentiating them to create the gap. As usual, it's never just raw numbers.