Kia's racy new concept

What you’re looking at is Kia’s latest bid to be ‘cool’.

It’s called the Provo and apparently, it’s pitched to be a rival to the wickedly fast Nissan Juke and the off-beat Mini Paceman.

Set to be shown at this week’s Geneva Motor Show, the funky concept is a precursor to Kia’s very real all-new, go-fast SUV.

No information was provided by Kia about the concept, with these images leaked via a Russian website.

Should it go into production, the Provo would be the second step in a bold new direction for Kia.

The Korean brand recently unveiled a new VW Golf GTI rival, called the Pro-Cee’d GT – which will also be unveiled at the Geneva Motor Show.

Sign up here to receive the latest round-up of Wheels news, reviews and video highlights straight to your inbox each week.