That didn't take long, but then it never does. Ferrari and Lamborghini have confirmed that their brand-new models, announced only in the past month, are all bought up for the first year's worth of production.
The unique Ferrari FF, a shooting brake-like supercar that introduces all-wheel-drive to the Italian company's bag of tricks, is powered by an equally new 6.3 litre V12 engine producing 485kW and 683Nm of torque.
Without a load in its cavernous rear, the FF will hit 100km/h in 3.7 seconds.
“With the FF, we open a new book in Ferrari’s history,” Ferrari boss Luca di Montezemolo told reporters at Geneva. “This is something we have never done before.”
Its styling has already proved polarising among the pundits, but with buyers clamouring to get their orders in, it seems Ferrari cannot put a foot wrong. We can likely thank the sure-footedness of all-wheel-drive for that.
Lamborghini's Aventador LP 700-4 enters the market with a more traditional supercar design - as much as Lamborghini ever does 'traditional', that is.
Ferrari isn't the only one rocking a new powerplant, either: power for the Murcielago's successor is provided by a brand-new V12, and Lamborghini has extracted a massive 525kW and 690Nm of torque from its new heart.
Along with the ultra-lightweight carbon fibre tub and body, the new engine pushes the Aventador to 100km/h in 2.9 neck-snapping seconds.
If the supercar battle was ever off, it is most assuredly back on.
Who do you think deserves to win the 2017 COTY title? Cast your vote for a chance to win $1,000.
Sign up here to receive the latest round-up of Wheels news, reviews and video highlights straight to your inbox each week.