Alfa Romeo is using the combined forces of Hollywood star Uma Thurman and the unique wordsmith skills of William Shakespeare to launch the Alfa Romeo Giulietta in Europe.
Under the line “We are such stuff as dreams are made on” as spoken by Prospero in Shakespeare’s play The Tempest, the star of Pulp Fiction and Kill Bill, combines an ice-cold, untainted image with aggressiveness and beauty in the new Alfa Romeo advertisement.
The international campaign plays on the actress' personality and how it's reflected across the different features of the car. Uma Thurman ends up playing five roles in the TV commercial; which the manufacturer hopes will identify with five key consumer archetypes.
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