The Koreans are dab hands at selling us cars with unpronounceable names. Daewoo and Ssangyong are just the start. The worst culprit, though, is Hyundai. In the UK we tend to pronounce it 'high-oon-dye' but to Koreans this sounds all wrong. They actually pronounce it with an 'eh' sound at the end - more like 'hee-un-deh'. In the US, they just get round it by saying 'hun-day'.